Simple And Successful SEO Strategies - On Page Optimization

SEO doesn't have to be complex and by following these simple on-page optimization techniques you can give your SEO campaign the perfect start.

SEO is often seen as being a difficult and in-depth process, but the reality is that by following some reasonably common sense guidelines it is possible to get good rankings. That's not to say that optimization is a simple or quick process; there are, unfortunately, no short cuts. Your SEO efforts should be a concerted and long term endeavour, in order for you to enjoy the best possible results, and should incorporate both on-page and off-page optimization techniques. By following the on-page SEO strategies below you can set a strong foundation for all your SEO work.

Keyword Research

Before you begin penning content and writing title and meta tags you first need to research the keywords you will use on each of your pages. Using the wrong keywords can negatively impact your entire campaign, causing you to lose untold hours and days of work and eventually forcing you to concede that you made the wrong decision and start all over again.

The most appropriate and most beneficial keywords are popular enough that they will enjoy regular searches but without being prohibitively competitive or overly generic. A number of keyword research tools exist and your competitors' websites are a good place to start your early research. Ensure keywords are targeted specifically to the type of content you will provide as well as the service or product you will be selling. More targeted keywords will result in more targeted visitors and targeted visitors mean greater conversion rates and an improved return on your efforts.

Niche And Semantically Related Keywords

A good strategy is to incorporate a reasonable list of competitive keywords with less competitive ones. The more niche keywords will serve you well during the early days of your website and over time you should be able to start competing for the more challenging of the keywords you use. Also incorporate semantically or topically related keywords into your keyword list because the search engines are placing more and more emphasis on those pages that use related keywords as well as primary keywords.

Accessibility And Standards

Site accessibility is an integral part of good website design, but it should also be considered an important factor in any SEO strategy. Using standards based code for your website will help to ensure that anybody that wishes to access and view your website will be able to do so. It will also mean that the spiders used by search engines will be able to access and index your pages effectively ensuring that you get the full credít for your site.

Navigation And Intra-Linking

Your navigation menu and internal links should be prominently placed, easy to see, and easy to follow for the spiders. It is good practice to include a text link from the home page to a compliant sitemap on your site, alleviating any potential problems that might arise from broken links or the use of graphical or flash based navigation menus. You can also consider adding links into the main body of your content, although too many will make the page difficult to read and therefore diminish the overall effectiveness so don't get too carried away.

Title And Meta Tags

While search engines do not specifically use the meta tags to help assess the value of a page like they once did, meta tags are still critical to good SEO performance. The title and description tags that you add at the top of a page are used in various ways including in the compiling and display of Search Engine Result Pages (SERPs). This is the first thing a potential site visitor will see from your site so this mini listing needs to be as effective as any paid advert or PPC ad. Poorly written titles and descriptions can put many readers off viewing your pages so a little time and effort here can have a very positive effect.

Using your keywords in the title and the description is good practice because these will be highlighted in the search results if they were used in the search query itself. This will make your result more prominent and instantly identify your page as being relevant to the user. Don't needlessly use keywords, however, and don't throw extra keywords into the description at the cost of a well written, short ad.

Other Formatting Tags

On-page content should always be written with the visitor in mind, although obviously it can still be optimized for search engines. As such, proper page structure is important to your reader as well as to the engines. H1 and H2 tags are an effective way of breaking up page content, and give readers the chance to skim through a page and determine its relevance.

A page should only contain a single H1 tag at the top of the content but can include multiple H2 and H3 tags. Alt tags on images should also be included and these as well as the actual file path to the image itself can include important keywords (but do make sure that they actually make sense and are more than just a keyword thrown in for the sake of SEO).

Page Content Optimization

Finally, we get to the heart of the page - the content itself. Use the keywords you researched for a page, including semantically related keywords. Write as naturally and appealingly as possible while keeping those keywords in mind and don't get carried away stuffing or cramming them into the body of the text. Not only is this unappealing to readers but is seriously frowned upon by the search engines.

The reader really is the most important aspect of your content. If the majority of your visitors are coming from the search engines, remember that they arrived using specific keywords. This means that they are searching for equally specific information relating to those keywords - make sure you deliver on the promise that you made in your title and description tags.

By Matt Jackson (c) 2009

About The Author
Matt Jackson - WebWiseWords is a content writing service enabling website owners and online business owners to buy web content tailored to their needs. Services include affordable and high quality SEO content writing and more.

Social Networking: 10 Steps to Finding Your Target Market in Facebook

Everyone is talking about social networking, and many claim social networking to be the panacea for all of your marketing ills. Marketing on social networking sites like Facebook, Linkedin, and Twitter can help you boost the size of your email list and help you grow your business. The key to success with this strategy is making sure that members of your target market are in your network.

Facebook is very strict and very particular about how its participants contact each other. Facebook limits the number of new invitations that can be sent in a given day or week. The exact number is a Facebook secret and unknown to the public, but if you exceed this secret amount you can get booted from Facebook. However, I think if you stick with no more than 10 per day, you will probably stay within their limits. Secondly, you are permitted only 5000 friends in Facebook, so if you're successful in this strategy, you may ultimately need to create a waiting list of friends.

How do you find your target market in Facebook? Whether you're an experienced social networker or just a newbie, here are 10 secrets to growing your target market network in Facebook:

1. Update-to-date profile and/or Fan page: Before you begin a "friending" (i.e. request to become another's friend), be sure that your profile is up-to-date with an accurate description of what you do, your interests, and your contact info, including your web site URLs. If you have multiple businesses, invite people in your appropriate target market to become fans of your niche-specific fan page.

2. Follow the gurus. Follow leaders in your field/industry and "friend" them. Anytime you make a friend request, include a personal note, as that will improve the likelihood that they will accept your request. Say something like, "I'm a big fan and have been on your ezine/blog list for several years. I'd love to have you in my network in Facebook." Once they have accepted your invitation, make comments about their status updates to help you get on their radar and in front of their networks.

3. Friends of friends. Take a look at the people in the network of your industry leaders, as they are probably part of your target market as well, and send friend requests to those of interest to you. When you friend someone that you only know by association, send a personal note as well, like "I discovered your profile in 's network and would like to get to know you better by adding you to my network."

4. Use groups. Look for groups that may contain your target market. In your search for groups, use keywords that describe your niche, your industry, your geographic area, the interests of your target market, or whatever other terms you might use to find members of your target market. Join and begin to participate in the group so that they begin to get to know you. Then peruse the member lists for good prospects, sic as the members you've connected with or have gotten to know. Since you won't be able to view the profiles of the group members because they aren't in your network, much of your decision-making about whom to friend may be based upon appearance or how you might be connected to them via other friends in your network.

5. Check your lists. Friend people that you already know from your high school, college, alumni associations, and places of employment if they fall within your target market definition.

6. Facebook-recommended friends. Facebook typically recommends friends based on your current friends list when you log into your profile. I've found these recommendations to be pretty solid. Take them up on their recommendatíon and add those folks to your network.

7. Add by interest or industry. Do a people search by job title, industry, geographic location, or interest. Those people with those terms in their profile will show up in your search, and you can request to add them based on common interests.

8. Build the relationship. Once you friend someone, you need to begin to get to know them and start them on the like, know and trust journey so that you become their top-of-mind expert in a particular area. Begin building the relationship by posting a quick "thank you" note on their wall, as well as a comment about something on their profile that interests you or in which you have in common. Watch for their status updates, as well, and comment on these when appropriate.

9. Create a group. Once you've got about 500 followers, create a group for your target market. Provide the group with useful content and and ask questions to stimulate discussion and get the members to return to participate in the group. You can post articles, links to blog posts, or videos you have created. Invite group members to any free virtual or face-to-face events you're hosting.

10. Integrate into your plan. No marketing strategy works unless you consistently implement it over time. As a newbie to Facebook, you might want to spend as much as 60 minutes per day researching friends and participating in groups. As your network grows, you many spend only 15 minutes 3 times per week on Facebook. The key to success is to put this strategy on your calendar and make it a routine part of your ongoing Internet marketing tasks.

While social networking is an inexpensive marketing tool and can be effective in helping you grow your business, maintain your other marketing strategies, as well, and simply add this strategy to your marketing mix. A well-rounded Internet marketing plan that includes social networking and is implemented consistently will mean that your prospect well won't ever run dry.

By Donna Gunter (c) 2009

About The Author
Online Business Coach Donna Gunter helps baby boomers create profitable online retirement businesses by demystifying the steps needed to successfully market a baby boomer business online. Would you like to learn the specific Internet marketing strategies that get results? Discover how to improve your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketíng Toolkit, at ==> OnlineBizU.com .

The Three SEO Factors That Really Matter

Search for a list of SEO factors and you'll find that most feature at least 50.

That's 50+ elements of your website that influence your ability to rank in search engines. Sounds complicated, doesn't it?

Some SEO Consultants will tell you that ranking in search engines is about applying a precise formula to these 50+ elements - about using "special proprietary techniques" fine-tuned to search algorithms to boost your website above the competition.

Not exactly.

There are actually more like 200+ signals that search engines use when ranking websites.

Imagine trying to reverse-engineer something like that? Sounds impossible, right?

That's because it is.

The good news: it doesn't matter.

You don't need to be a computer engineer to rank well in search engines. Relieving, isn't it?

The truth is that everything boils down to three factors:

1. Search-Friendly Pages
2. Relevant Content
3. A Trusted Website

All of those other factors and elements of SEO? They all fit into one of these three basic categories.

You don't need to be a search scientist to understand the basics of what's going on with these three factors and improve them for your website.

1) Search-Friendly Pages
Essentially, this first factor has to do with the technical aspects of how your website and pages work.

Search engines use crawlers (or "bots") to browse the web by following links. As they browse, these crawlers scan the content they see and store it in databases. These databases form the search engine's web index - and when a user comes along and enters a search phrase the index is scanned for pages that match.

The basic idea: you want to make sure your pages, and the content that fills them, are visible to search engine crawlers.

There are a few things you should know about crawlers:

• They don't support JavaScript - so that rollover menu, those drop-down links, etc, might not be visible to search engine crawlers.

• They don't support Flash (mostly) - while there have been a few developments in this regard recently, Flash websites still aren't too search engine friendly .

• They can't "see" - sometimes designers use images instead of HTML text (usually because they want to use a certain font that isn't web-safe), and search engine crawlers can't read or index this text. Crawlers can only read code - and if your content isn't found there it's essentially invisible to search engines.

• They skimp on resources - it takes a lot of energy and time (and money) to crawl the web (there are a lot of pages out there) so crawlers are usually programmed to be conservative with how far they'll dive into a page. If your web pages take a long time to load or feature a tremendous amount of content crawlers might leave without scanning/indexing everything.

There are some other things crawlers can't/won't do. To get a sense of what they can see on your website try SEO-Browser.com . This tool allows you to enter the address of a web page and see it as search crawlers see it.

The bottom line: you might have the best content in the world, but if crawlers can't see it you won't rank for relevant keywords.

2) Relevant Content
This factor is all about the words on your pages.

As we discussed above, the visible content on your pages is stored and searched every time someone uses a search engine. If the keyword or phrase entered doesn't occur on your page you probably won't show up.

There are a few key places where you'll want to use the right language on your pages:

• Title tags
• Headlines
• Body copy
• Anchor text (links pointing to internal pages)

As you browse the web you'll probably notice that lots of webmasters have gotten a bit, shall we say, "overzealous" with optimizing their content. Title tags stuffed to the brim with dozens of keyword variations is common. Sometimes even the body copy itself is stuffed with keywords in an attempt to boost rankings.

You might be tempted to do this yourself to try and enhance your chances of ranking for a given keyword.

Don't do it. Please.

Why not? Try reading a page that's been stuffed with keywords this way. It's an awful experience, right? Certainly enough to stop your reading flow and send you to another website, isn't it?

Don't sacrifice your user's reading experience in the aim of ranking for a given keyword. It's not worth it. All of the traffic in the world won't mean a thing if the users who land at your pages are turned off and leave. Your competitors are just a few painless clicks away.

To learn about what keywords people use when they search for your products/services/info try Google's AdWords Keyword Tool - enter either your website address or a keyword and this tool will return a líst of related keywords including numbers on how many people search for them.

The bottom line: it's rare to rank for a keyword that doesn't occur on your pages so use the language your users do when they search. Don't overdo it and stuff keywords, though, because you'll annoy your visitors (and search engines don't like it either - they might flag you as SPAM).

3) A Trusted Website
When you've got 1) search-friendly pages and 2) relevant content it's still not time to sit back and let the search traffic pour in.

The truth is that most of your competitors will have looked into these factors already - they're kind of the "low hanging fruit" of SEO, because they're not usually terribly difficult to work out.

Trust is what sets you apart. It is by far the most important of the three factors.

Before Google came onto the scene using PageRank (a measurement of link popularity) to rank websites, search engines generally based their rankings on the first two factors we've discussed.

What was the problem with that approach?

Webmasters are greedy. We can't help ourselves. We love traffic.

Keyword stuffing was rampant, and rarely did webmasters stick to the honest truth about what their website was relevant to. The result: search results littered with SPAM and just about anything with very little relevance.

The reason links were a better signal to Google was simple - it's harder to game. While you can control the content/keywords on your website, it's a lot harder to control it on someone else's. It's pretty tough to get someone to link to you against their will.

The model simply worked - Google's results were better. The other search engines quickly caught on and looked to signals of trust for sorting through the SPAM.

Some signals that search engines use to determine whether they can trust your website:

• Inbound links - quality is more important than quantity here - that's why those "500 directory links for $49.95" deals are worthless. The easiest links to get are the least valuable/powerful. A single link from Google.com, for example, would outweigh tens of thousands of weaker links - that's how much quality matters.

• Website age - if your website is new there's not much you can do about it without a Delorian and a working flux capacitor ("Marty, the website is in place - now we gotta go back to the future!"). A website that's been around for a while is simply more trusted by search engines.

• Who you link to - it's not just about inbound links. Search engines also look at what websites you link to from your pages. If you're linking out to SPAMMY websites, they might consider you part of that "bad neighborhood" and penalize your website. Be careful who you vouch for.

There are other signals involved, but if you've got these three trust factors working in your favor you're very likely to dominate the competition.

The bottom line: search engines don't like getting burned by ranking SPAMMY websites. They want to know they can trust your website. Once you've got your on-page factors right (#1 and #2 above), you'll need to build trust signals before your website will rank competitively.

By Mike Tekula (c) 2009

About The Author
Mike Tekula is the Director of Marketing of Unstuck Digital - an Internet Marketing company that provides SEO Consulting and other custom-tailored services.

How to find the Right Keywords To Optimize Search Engine Results

Search engine is the vehicles that drive potential customers to your website. But in order to achieve the goals they find your website, you must give them the signs of effective direct to your site with a carefully selected keywords.

Keywords are used as the basis of your marketing strategy. If they do not selected is very appropriate, no matter how aggressive your marketing campaign, perhaps, the right person may not get the opportunity to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.

You may think you already know EXACTLY the right words for your search phrase. Unfortunately, if you do not follow some specific steps, you may be WRONG. It's hard to be a destination when you right in the center of the network business, which is the reason that you may not be able to choose keywords that are most efficient from the inside. You must be able to think like your customers. And since you are a business owner and not the consumer, your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from many potential customers as you can. You will most likely know that the understanding of your business and your customers' understanding is significantly different.

Consumer is an invaluable source. You will find the word you accumulate from them are words and phrases that you may not have considered from deep in the trenches of your business.

Only after you collect words and phrases from outside resources, if you add keywords to the list. Once you have this list in hand, you're ready for the next step: evaluation.

The objective of the evaluation is to narrow the list to a number of words and phrases that will direct the highest number of quality visitors to your website. By "quality visitors" I mean those consumers most likely to make a purchase rather than just cruise around your site, and friendly environment to relieve pastures. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.

Popularity is the easiest to evaluate because of the quality objectives. The more popular your keyword is, the more likely the possibility akan typed into a search engine which will then open the URL.

Now you can buy software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will suggest variations of your words and phrases. The higher the number for this software provides a keyword, the more traffic you can logically expect to be directed to your site. One of the only with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you go down at the bottom of the search results, consumers may not akan scroll down to find you.

Popularity is not enough to declare a keyword a good choice. You must switch to the criteria that determine the future. The more specific your keywords, the more likely that consumers who are ready to purchase goods or services you will find you.

The third factor is consumer motivation. Once again, this requires putting yourself in the mind of the customer than the seller to find out what the motivation is to encourage the search for a product or service in a particular type of word or phrase.

Let's see another example, as a consumer to find a job as an IT manager in a new city. If you must choose between "Seattle job list" and "Seattle IT recruiters" which do you will be more useful for consumers? If you are looking for a specific type of job, which keyword would you type? The second one, of course! Using the second keyword targets people who have decided on their careers, have the necessary experience, and ready to get you as a recruiter, rather than someone just out of school so just try to find out what to do with his life in beer between the parties.

You want to find people who are ready to act or make a purchase, and this requires subtle tinkering keyword until you find the most specific and directly targeted phrases to bring the most motivated traffic to your site.

After you select your keywords, your work is not finished. You must continue to evaluate the performance of various search engines, bearing in mind that times and trends change, as it is not popular lingo. You can not rely on log traffic analysis alone because it will not notify how many of your visitors make a purchase.

Fortunately, several new tools have been invented to help you assess the effectiveness of keywords in each search engine. There is now software available that analyzes the consumer behavior in relation to consumer traffic. This allows you to see which keywords bring you the most valuable customers.

This is an important concept: numbers alone do not make a good keyword; advantages of each visitor to do. You have to find keywords that direct consumers to actually buy your product, you fill out a form, or download your product. This is the most important factors in evaluating the benefit of a keyword or phrase, and you have to wield a sword when discarding and not effective or efficient does not change with the keyword with the keywords that bring in better income.

Ongoing analysis of tested keywords is the formula for a successful search engine. This may sound like a lot of work - and it is! But the amount of information you put your keywords in a campaign that will ultimately generate your business' rewards.

Free Traffic and the 4 Vital Elements of a Successful Website

Let's face it, anyone can build a website. There are countless companies out there offering a vast array of web building solutions, some good, some great, and some quite frankly are a complete waste of time! But throwing together a website is really only part of the story, only part of the process. There are literally, hundreds of thousands of web pages, that won't ever be viewed and therefore stand no chance of commercial success. Some of those sites are relatively good; unfortunately their owners have misunderstood the process and have the cart before the horse...

In the online world no one just happens by your website, credít card in hand! If you've yet to build your website, or about to create a new site, stop! consider first exactly what you wish to achieve with that site, before you start. "Creating a website should follow a process proven to deliver a commercial end result... or run the risk of ending up, just another pretty picture in cyberspace!"

Fortunately there is a process, and I highly recommend you take a look at it... perhaps you already know it...

Content > Traffic > Pre-sell > Monetize

A time tested, 4 step process, proven to produce websites that deliver... commercially! Ok so, let's now look briefly at each step and why they work in this particular order.

1. Numoro Uno, as always. Content. Very, very important. Building information-rich sites is crucial. You must have high quality, unique, relevant content on your site, A; because you want to attract visitors in the first place and B; to generate long term, search engine based free traffic.

Online, people are looking for solutions, for information that leads to solutions. They use the search engines to hunt for the most relevant facts to reach this end goal solution. Your job is therefore easy... give it to them... but don't just plonk down any old garbage and hope for the best... take your time, put in the effort, provide good quality information that will over-deliver and keep your visitor interested, satisfy her need and you will be rewarded. Over time, gradually add new fresh, useful content and you will be creating web pages valued by humans and search engines alike. On the internet, high value content is king!

2. Traffic... Ahh! The Holy Grail... Much has been written on the subject, and many are making a good living providing (?) this elusive element.

Truth is, (excluding social media) there are but two ways to get it - you either pay for it, or you optimize for it. If you take the time to understand the basics, you can easily do both.

Paid search, (PPC) such as Google Adwords has its place, and can provide an immediate stream of targeted visitors to your website; however it is a study of its own and can, if not understood, be very costly very quickly! If you want to go that route learn with small amounts (of money) and don't be tempted to throw good after bad... owch! been there!

Safer and arguably better, is optimization (SEO) for the organic results, as reached via a Google or other search engine search. This is simply intelligent website construction, a process anyone can do. The important point is, the optimization should be built in during the creative process, at the time you're constructing the site; you are literally building your website to principles that make it search engine friendly, thus leading to high natural positions in organic search results, leading to of course, significant free traffic flow to your site...

3. Don't sell... Pre-sell. You have created a website with value rich content, and fully optimized its pages for indexing by Google (and other search engines)... Folks are arriving at your site as directed by their search results. You are keen to have them buy your goods or services, ready with your pitch... but wait! There's another vital step in the process of converting your visitors into customers, and you've done half the work already...

Pre-selling is a warming up process, whereby you develop trust and confidence in your offering... it's already well known that people are more willing to buy from those they like, trust or respect. By over-delivering relevant high value information, without appearing to be forcing a sale you will almost by default, create an atmosphere that inevitably leads to sales. Simple!

As far as your visitor is concerned, her needs are being met, his wishes are being fulfilled, you are providing the very information that is the solution to that which they are searching for in the first place. Pre-selling creates an open-to-buy mindset that smoothly introduces your visitors to your monetization offer.

4. Monetize. Ok thanks for sticking with me, here's the home run... This is where you make your offering enticing by introducing and highlighting the many benefits of your product or service, and detailing exactly how it offers the solution to their predicament. You have paved the way with informative, relevant content and can now look to close with persuasive sales copy.

Your call to action should be strong and concise. Tell your prospect exactly what they need to do to order. If you have a good product, and you should, let them know exactly how they will benefit by ordering from you... Today!

So there it is... in brief... A formula simple, yet highly effective. Generate targeted free traffic via your highly optimized website, provide information packed content that offers solutions, warm up or pre-sell your visitors by over-delivering on the quality of that content, then and only then, monetize by introducing persuasive, benefit focused sales copy to convert pre-sold visitors into enthusiastic customers. For full details on how to implement each of these steps (with no technical knowledge whatsoever!) grab yourself a free 48 page e-copy of The Simple Art of e-Persuasion at the info link below... or visit my site.

By Brye Bishop

About The Author
Brye Bishop is a highly successful internet entrepreneur and marketer, committed to providing quality source information and assisting others in their quest for fínancial freedom. Clickfig.com ...Get your free copy of The Simple Art of e-Persuasion now, simply email "eBook offer" to info@clickfig.com

Google Adsense Income: The Three Keys

Many people put together numerous (even hundreds) of niche websites to make Google Adsense income. You may have heard that a good target is earning $1/day from each web site, and you may have wondered if this is possible. Yes, it is, if you understand the three keys to Google Adsense income: click-through rate, earnings per click, and traffic.

You can improve the Adsense click-through rate by modifying your web site design. Observe which changes increase or decrease the Adsense click-through rate. It may sound funny, but you want a site that is good enough that it gets indexed by search engines and attracts visitors, but that is incomplete enough so that people want to leave in search of something more. And you want all of the obvious exit links to be Adsense ad links that seem to offer people what they are looking for.

Earnings per click depend on getting the content on a page (especially targeted keywords) to trigger Adsense ads that many advertisers are bidding on. One keyword might only make you $0.05 per click. Another keyword might make you several dollars per click. You want to target your page content around keywords that have many advertisers competing.

This is actually the opposite of what you want for search engine optimization. In general, you will be able to rank higher in the search engines for keywords with less competition. So how do you do this without destroying your search engine rankings? The secret is called “long tail” keywords.

Long tail keywords are longer keyword phrases that have searches yet have little competition in the search engine results. Be sure the phrases contain keywords that have high advertising competition. Google makes their money from advertising, so they will display the highest price ads that match the content on the page. But since you made sure you have one of the few pages targeted for the long-tail keyword phrase, you should also be able to rank well in the search engine results for the long tail phrase.

Once you improve your click-through rate and your earnings per click, it’s simply a matter of increasing traffic to your site. Getting traffic generally takes the most effort, in my experience. Basically, there are two ways to get traffic: You can buy advertising or you can get traffic through links and search engine results.

You could easily get traffic by buying Adwords ads. But it isn’t always easy to make more income than you spend on advertising. For an Adsense site, that generally means that you cannot profitably advertise it, so you need to get it listed in the search engines and get as many links as possible with a reasonable amount of effort. The two easiest ways to achieve this currently are article marketing and social networking.

Article marketing, sometimes called “bum marketing,” is pretty simple. You write one or more short articles (about 500 words or so) and submit them to article directories on the Web. You get to include an author’s resource box that links to your site at the end of the article. There are even services such as iSnare or Article Marketer that will submit your article to hundreds of article directories for you.

The more articles you do for a given site, the more links and traffic you get and the higher you get in search engine results. And you can get article ideas from anywhere. For example, this article started out as a response to one of my customers about how to do this. Since it was a long response, it was logical to also turn it into an article and publish it!

In social networking, you get your link on various social networking sites. Be sure to look through each site first and see what other people are doing and fit in with the community. Social networking sites have their own community rules, and you don’t want to get banned for spam.

These techniques will usually get your website indexed by the search engines within days. You will also get traffic from them, so don’t just do it for links, do it for traffic also.

Now that you know the three keys to Google Adsense income, click-through rate, earnings per click, and traffic, it’s time to start creating your Adsense empire!

By Mike Adams

Mike Adams - There is one more resource you need to create your Adsense empire: content! Creating numerous web sites takes a lot of content. Want a shortcut? Check out Mike Adams’s PLR-Content.com for all of the content you will ever need: http://www.plr-content.com/