If you have a website, the next thing that you must do is to increase its visibility on search engines like Google and Yahoo. The way to do it is through search engine optimization (SEO). SEO is the process of improving the volume or quality of traffic to a website from search engines via search results. When people hear about SEO, they always see it as a daunting task. Yes, I do agree that SEO is a tedious process which you need to do it consistently. But by applying the tips that I am going to share with you, you can definitely improve your search engine rankings and get more traffic to your website.
1. Target the right keywords. When you optimize wrong keywords, you are wasting time, money and effort. Therefore, it is important that you conduct a thorough keyword research to identify the best set of keywords and key phrases. The keywords should be closely related to what your website is offering.
2. Create quality content. When it comes to SEO, content is king. With quality content, you can turn your website into a link bait. Other webmasters will provide a link back to your site so that they can share your good content with their website audience. So do update your content regularly. The last thing that you want to see is to have a website that has outdated content.
3. Article marketing. Write and submit articles to various search engine friendly article directories. You can include your website link in each article that you submit to the directories.
4. Directory submission. Submit your website link to various search engine friendly directories to get back links. Some directories require you to pay a listing fee so make sure that you find out the cost before submission.
5. Place important keywords in the Title, Meta, H1 and Alt tags of your website. These are important places where Google will look for keywords. By placing keywords in these places, you will increase your keyword relevance and increase the chance to get higher rankings on Google.
6. Add a XML sitemap to your hosting server. A XML sitemap consists of all the links to every page of your website. This will help Google to discover any new page for indexing.
7. Create profiles on social networking sites like Facebook, MySpace, YouTube, etc. Then place your website URL links on your profile page.
Start applying these 7 tips now to see an improvement in your rankings on Google.
by Cheow Yu Yuan
About the Author
Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing search engine marketing service. Find out more about search engine marketing at OOm Singapore.
1. Target the right keywords. When you optimize wrong keywords, you are wasting time, money and effort. Therefore, it is important that you conduct a thorough keyword research to identify the best set of keywords and key phrases. The keywords should be closely related to what your website is offering.
2. Create quality content. When it comes to SEO, content is king. With quality content, you can turn your website into a link bait. Other webmasters will provide a link back to your site so that they can share your good content with their website audience. So do update your content regularly. The last thing that you want to see is to have a website that has outdated content.
3. Article marketing. Write and submit articles to various search engine friendly article directories. You can include your website link in each article that you submit to the directories.
4. Directory submission. Submit your website link to various search engine friendly directories to get back links. Some directories require you to pay a listing fee so make sure that you find out the cost before submission.
5. Place important keywords in the Title, Meta, H1 and Alt tags of your website. These are important places where Google will look for keywords. By placing keywords in these places, you will increase your keyword relevance and increase the chance to get higher rankings on Google.
6. Add a XML sitemap to your hosting server. A XML sitemap consists of all the links to every page of your website. This will help Google to discover any new page for indexing.
7. Create profiles on social networking sites like Facebook, MySpace, YouTube, etc. Then place your website URL links on your profile page.
Start applying these 7 tips now to see an improvement in your rankings on Google.
by Cheow Yu Yuan
About the Author
Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing search engine marketing service. Find out more about search engine marketing at OOm Singapore.
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